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Question: How do top managers support strategic information system projects and why do they sometimes withhold this support? Answer: Introduction Strategic planning can be defined as a process which is generally used by various organizational leaders for analyzing the vision for the future which also helps in analyzing the goals and objectives for various organization inclusive of Coca-Cola. The method is generally inclusive of three to five years ahead in the phase of planning(Abdelhak, et al., 2014). It generally forces various organization to easily have an idea regarding the fact that which resource will be needed for overcoming various opportunities and issues. Strategic management helps the organization in having a limiting or avoiding the organization to spend more time on management of crisis. Various issues and challenges faced or encountered by Coca-Cola has been discussed in details in the coming pages of the report. A detail comparison and contrast encountered by strategic information system planners has been discussed in details in the coming pages of the report. Accounting information system is nothing but a method which is used for designing of data processing system by making of software. This thing can be done in a manual kind of method. The use of accounting information system generally makes the task very easy which is also used by software domain which can easily compile data related to finance, tax and payroll. After that an evaluation is done on the fact that IS strategy can help the organization in achievement of competitive advantage(Amrollahi, et al., 2013). Approaches which are used for development of innovative use of strategies has been discussed in details in the upcoming pages of the report. After that a choice has been provided regarding the fact tha t outsourcing or end user computing which can be used as a strategic option. Discussion Issue and challenges faced by information system planners Strategic planning is considered to be an important area for business for large and small firms which mainly ensures that all the employees are involved in various kinds of activities(Amrollahi, et al., 2014). The involvement of employees helps the organization to achieve certain number of goals for organization so that it can easily achieve mission, vision, core strategies and values for this manufacturing organization that is Coca-Cola. Strategic planner addresses a number of issues which they need to be alert and should prepare a list of methods to overcome issues. This mainly consist of four steps that are engagement, consensus and execution. The key challenges faced by strategic planners is the making the involvement of correct people in the process or method of planning(Amrollahi, et al., 2013). The word of strategic planning even arises fears in mind of many experience people. It can usually help people to avoid or minimize issues or problems in an organization like Coca-Cola. It also explains the benefits which can be easily obtained from various activities related to planning. The primary focus is to provide a brief focus on certain number of activities which can easily generate a large number of success. The most challenging portion of strategic planning is the people who are generally associated with an organization like coca cola. Strategic planner addresses a number of issues or problems of various people who are from different background and perspective(Bajdor Grabara, 2014). The consensus is considered to be a bit challenging one on the contrary there are large number of tools which can be utilized for a large number of process which ranges from brainstorming to nominal ranking for the firm like Coca-Cola. Execution is considered to be greatest challenge for different kinds of strategic planners in any kind of environment(Amrollahi, et al., 2013). In this particular phase the plan needs to be put on right place its working or execution in any ki nd of organization like Coca-Cola. Much of the effort is given on the plan of development which is generally used for various kinds of works. The effective strategic planners known that achievement of various goals, objectives and strategies is ultimate goal in this kinds of methods of strategies. Evaluation of IS strategy for achieving competitive advantage Business strategy is nothing but is all having certain number of competitive advantage. Business require some strategies which is checks that resources are used in an effective way. Competitive advantage for an organization can be defined profit made by an organization when it exceeds the average value of profit which is easily made by it. In the world of business there are many kinds of strategies which generally ranges from strategies of managing employee to management of knowledge. A firm like Coca Cola can easily can easily gain cost advantage by making use of cost advantage through the method of being low producer of cost. The strategy generally focusses on various kinds of products, system of delivery and other kinds or methods of methods of marketing(Bajdor Grabara, 2014). From the above discussion it can be said that IS strategy can be useful for obtaining a competitive advantage for an organization like Coca-Cola. There are certain number of advantages which can be obtaine d by making use of Competitive advantage for Coca- cola like better understanding of industry, stronger plan of action, ease of communicating goals and improvises the various kinds of chances of success which is generally associated with it. For efficient management of competitive advantage, the user must have a clear idea of which the industry is considered(Bajdor Grabara, 2014). It will help to have the executive or manager to have a better idea about the organization like Coca-Cola. This is ultimately help the manager and executive to easily have business related information which will ultimately increase the chances of success in the business industry. Competitive business is generally used by various kinds of business which is generally used by them as a method or technique of competitive strategies. Competitive strategy can be considered to be effective or beneficial for an organization like Coca-Cola as it can easily provide guide or access to where this organization is goin g or where they expect their business can go(Berente Yoo, 2012). The use of competitive advantage for various kinds of business owners can easily increase the chance of success of the that particular industry in the world of business. Accounting information system can be considered to be useful for improvisation of efficiency and effectiveness of cost. Accounting information system is considered to be faster and easier method of processing of data. This system generally makes the maintenance of financial department which is generally considered to be irrelevant. Approaches used for developing innovative use of strategic IS There are mainly four ways by which innovative use of strategy can be done like porters matrix, Anoff matrix, strategy for compilation of rules and blue ocean strategy. The most suitable methods for the adaptation of strategies is the usage of competitive advantage. This strategy is useful for management of cost in an organization like Coca-Cola over the other competitors in the market. For the successful implementation of this particular strategy Coca-Cola has to do a non-stop research so that it can reduce the cost in various parts or aspects of a program. This particular strategy is considered to be very attractive if the fact is considered that better chances or opportunities for having profit for a various organization inclusive of Coca-Cola (Bajdor Grabara, 2014). This strategy provides a high value of resistant when an organization enters a war with competitors in the industry. Coca Cola can easily adopt this strategy so that it can easily produce products at much lower level of diversification so that it can easily attract more customers due to low price of products. Implementation of new producing technologies in Coca-Cola can easily help in better designing of products so that it can easily produce products with lower cost value and reducing the cost which is generally involved in distribution of various kinds of products (Hall, 2012). Igor Ansoff strategies for achievement of competitive advantage can be done through making use of four strategies. The market strategy is a kind of strategy which is generally use for increasing the sale of products (Bajdor Grabara, 2014). Diversification strategy can be easily defined as a state in which various kinds of business corporation starts to develop new products in the market. There are mainly three type of diversification which can be used in Coca-Cola are concentric diversification, conglomerate diversification and horizontal diversification. The blue Ocean Strategy model is used for overcoming various kinds of competition or issues in a business. This strategy has mainly four kinds of action namely creation, increasing, decreasing and elimination (Hall, 2012). This strategy is considered to be a new model which is used for development of various kinds of business activities. Use of strategic option Outsourcing can be defined as the practice of business which is used by various organization to provide services and creation of goods which are generally performed in various kinds of employee or staff. In other words, Outsourcing can be easily defined as a practice used in various organization for reduction of cost, improvisation of efficiency by making changes in the task. Outsourcing is generally known to be a cost effective technique and which has a lot of impact on the various kinds of sector like manufacturing of an organization (Haux, et al., 2013). Choosing of Outsourcing as a strategic option in Coca- Cola may result in cost saving of lower cost of labor cost, taxes, energy cost and reduction in cost of various kinds of production. End-User computing or EUC is generally referred to certain number of computer system or platform which allow non-coders to build some kind of system application. There are mainly three kinds of EUC that are traditional EUC, End-user control and l astly end user development. In other words, EUC can be defined as the technologies which the various IT professional uses for implementation, managing and securing of devices, application and data which generally is required for performing various kinds of jobs. From the very founding of Coca- Cola has the secret formula that to make use of others for having funding for doing its work (Hassan, et al., 2017). Various executives and managers of Coca-Cola has only one vision that is money can be earned by outsourcing of cost which is generally involved in making of various products. After the implementation of outsourcing strategy, it can easily serve as a broker between distributor and producer which will ultimately result in earning more money for this organization. After the adaptation of outsourcing strategy, it can easily result in saving of cost from various parameters like cost of labor, taxes (Ismail and King, 2014). It will also result in focusing of various competencies of business. This will ultimately have led to improvisation of business and increasing of competitiveness. There are some disadvantages which can result from outsourcing that are involvement of legal counsel of Coca- Cola for various factors like negotiation, signing o f contracts which is generally depended on time and day to day communication which is outsourced (Hassan, et al., 2017). Security is considered to be an important parameter for outsourcing as it involves the access of third party organization to various important data like sensitive data of Coca-Cola, secret of principle of trading. Evaluation of strategic information system for adding value to a business Establishment of strategic role of information system generally comprises of two stages namely researching and looking into the phase of investigation which helps in gathering of various kinds of information and secondly is looking into the mission and strategy (Hassan, et al., 2017). Strategic information system can add business value to an organization by following Porters value of chain model. The value chain model helps the organization in having a proper understanding of the current or present value of the business to its customers. With the help of this model specific activities in a business can be easily done where the information system will tend to have strategic impact or value (Goetsch Davis, 2014). By depending on internet technologies and organization focus on having a value for web. The ultimate goal or notion of this value chain model is to improve efficiency, using of value chain or digital chain model which will again help in reduction of gaps in information system as per the chain model. It also helps in improvisation in certain domains like bettering of communication, cooperation and collaboration. Apart from this Coca- Cola can easily get a lot of other benefits like communication, operation, decision and lastly records (Hall, 2012). Information system can easily gain importance by processing of various kinds of data which is again useful for management of various kinds of operation in Coca-Cola. Email which is a well-known method of management is generally used for gathering and distribution of information which ultimately allow the managers to have an effectively communication among the various managers of Coca-Cola. Managers of Coca-Cola can easily make use of information system by efficiently storing of data in various folders which is accessible to various employees of Coca-Cola for accessing the various information which is needed by the various employees (Galliers Leidner, 2014). Coca-Cola can make use of information system for hav ing competitive advantage of cost over the various competitors so that they can offer better customer services. The information system of various organization can result having better decision making which generally aims in delivery of better decision by making use of the information which is available. Coca- Cola needs to have a record of various sensitive data for all the financial activities which is generally used for analyzing of various problems and taking of corrective course of action for the issue or problem. Use of Good internal control A system of internal control generally comprises of five components namely control environment, assessment of risk, control activities, information and communication and lastly monitoring and analyzing. Control environment: This term generally refers to the attitude or behaviors of Coca-Cola for management, internal control of various staff 55members. Risk assessment: This parameter will help in analyzing or identification of various areas of risk and implementation of controls which will help in prevention and detection of errors or fraud which can easily result from misstatement of various materials. Control activities: With the help of these policies and procedures one can easily ensure that directives of management are easily carried out. Information and Communication: The management of Coca- Cola must have an idea regarding the various kinds of information technology, accounting and other kinds of information system. Monitoring or Analyzing: This parameter or component generally helps in analyzing the fact that how management of Coca-Cola focus on controls. The internal controls in coca- Cola will considered to be worthless if the management does provide a good value for various kinds of internal controls. Internal control is nothing but certain plans which are generally implemented for safeguarding the various kinds of assets in an organization. It helps in ensuring of various kinds of records, detection of various kinds of fraud and issues of theft(Berente Yoo, 2012)(Boonstra, 2013)(Dixit Skeath, 2015). Documentation is considered to be an important factor which helps in reduction of various kinds of fraud. Various kinds of internal control programs are generally used for monitoring, revision on consistent basic which helps in checking or ensuring the fact that they run with current or advancement in the domain of technology (Berente Yoo, 2012). Organization like Coca-Cola is generally advised to have internal control process or fraud detection programs which helps in prevention of fraud. Conclusion From the above discussion can be easily concluded that this report is all about strategic planning which is generally used for analyzing or checking the various goals and objective of Coca- Cola. In the above pages of the report different aspects of strategic information system has been discussed in details. The process of strategic planning in a strategic plan result in document which generally results from decision made by certain number of goals for an organization. There are certain of advantages which can be easily obtained from strategic planning that is it helps the organization in having an idea regarding the future issues and opportunities. After that a comparison and contrast has been done regarding the problems and challenges encountered by planners of strategic information system. After that an evaluation has been done regarding the fact that IS strategy will help the organization in achievement of competitive advantage. After that a choice has been made between two strat egic option that is outsourcing and end user computing. A list of ways has been provided regarding the fact that how the director of Coca- Cola will make of make use of any strategic option. After that an evaluation has been done on the fact that information system can add business value to Coca-Cola by making use of IT/IS. Constituents of good internal control in complex world of business has been discussed in details in the above pages of the report. An idea has been provided regarding the fact how Coca- Cola can develop internal strategy of control so that they can avoid risk and minimized the damage which it can bring to this organization. References Abdelhak, M., Grostick, S. Hanken, M. A., 2014. Health Information-E-Book: Management of a Strategic Resource. Elsevier Health Sciences.. s.l.:s.n. Amrollahi, A., Ghapanchi, A. Talaei-Khoei, A., 2014. 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